Features

Programmatic

BluHorn Programmatic Powered by Centro allows you to buy with no contracts and no minimums!

Digital Insights

Integration of your data from Google Analytics and Facebook Direct with your digital worksheets

Reporting

Customized reporting at the worksheet, campaign, vendor or client level, and so much more!

Facebook Integration

Our DIGITAL worksheets integrate directly with Facebook Ads. Import data from Facebook into our Digital Insights graph where you can compare your spend vs. Google Analytics traffic data (we integrate with that too!)

Google Ads Integration

Quickbooks Integration

Sync your invoices to Quickbooks Online or Desktop to save time and streamline your accounting workflow.

Media Buying DFY

Use BluHorn certified buyers and planners throughout the United States to increase your bandwidth and expand your revenue

Marketplace

Wholesale products & services available to sell to your client base

Specialized Worksheets

Dedicated styles for broadcast, cable, radio, outdoor, print, digital, and services

Nielsen Integration

Convenient access to your Nielsen ratings subscription

Comscore Integration

Convenient access to your Comscore ratings subscription

Import Tool

Quickly import full avails or proposals into worksheets and save time

Invoice Reconciliation

Upload digital invoices or manually input lines to match against your worksheets

Traffic Management

Send traffic instructions directly from the platform, which can include creative and/or links

Post-Buy

Update books during Invoice Reconciliation process to quickly compare estimated versus actual ratings

Dashboard

Home base with quick links to top ten recently accessed campaigns & worksheets

Campaigns

Create an overall “umbrella” in a custom timeframe that includes unlimited worksheets

Client Database

Store client information and access a dedicated campaign list and dynamic calendar

Vendor Database

Custom markets and unlimited representatives for both unrated and rated vendors

CRM Tool

Track valuable contact information for current and future lead generation

Rankers

Rated users can generate Rankers for radio and television and export with ease

Inventory Search

Search rated inventory or prior worksheets for specific inventory and/or avail lines

Team Settings

Restrict users or user teams within your agency to specific clients

Agency Dynamic Calendar

Active campaigns are color-coded on our dashboard calendar for quick access

Data Filters

Narrow your worksheet down to specific dayparts, vendors, or even lines with spots

Custom Feature Requests

Submit requests to our development team to help design your dream software

“We are still finding features and integrations that we didn’t know about that are making our media buyers’ and planners’ jobs easier!” -Wes Benwick | Technology Architect

We integrate with…

Sync your invoices to Quickbooks Online or Desktop to save time and streamline your accounting workflow.

BluHorn integrates with Centro’s award-winning Standalone DSP to bring you our programmatic buying portal, with no contracts or minimum spend requirements.

Use our Comscore interface to receive program and schedule ratings data, including their advance and highly targeted demographics.

Integrate with Nielsen for automated ratings, shares, and demographic data for TV, Cable and Radio.

Our DIGITAL worksheets integrate directly with Google Ads. Import data hourly or daily, into our Digital Insights, where you can compare your spend stats vs. Google Analytics traffic data (yeah, we integrate with that too!)

What people say…

Shayna Boyd

The team at BluHorn really goes above and beyond to make sure we are taken care of. The program allows us to keep up to date information for our clients and integrates with our analytics tools. The capabilities of the program exceed expectations, and they are always investing in updated features. I would recommend BluHorn to any agency looking for a more efficient media buying program.

Anthony Baden

BluHorn’s customer support is wildly impressive…and I’m not easily impressed. My marketing agency was in the market for new media buying software earlier this year and decided on BluHorn because it had the appropriate combination of price and features. As with learning any new software program, customer service and support is paramount to expediting the learning curve.

Brenda Bowman

I chose BluHorn because it actually is a process that fits within what I’m used to seeing as far as planning media and buying media. It’s very dynamic.
The great thing about BluHorn is their customer service. I like the open source of the product. The customer/user experience is considered in the evolution of the product.

Less fluff, more stuff.