Active campaigns are color-coded on our dashboard calendar for quick access
Our goal at BluHorn is to streamline the tasks of a media buyer or media planner. We offer many time-saving features that allow our users to get to the data they need in the fastest possible time. Our dynamic calendar is an excellent example of our efforts.
The home screen for all BluHorn users is our dashboard. While we offer quick-click links to the top ten most recently accessed campaigns and worksheets, we understand there is a need to be able to easily access all current buys. Scrolling to the bottom of the dashboard, you’ll find a campaign calendar that is color-coded and hyperlinked by name.
The dashboard calendar defaults to the current month and displays relevant campaign names by week. The information bars are color-coded by client name. These colors can be adjusted in client settings at any time. All active campaigns appear on this calendar, which can be changed to a weekly or daily format. Forward and back arrows allow users to travel backwards or forwards through any historical or future buy dates as well.
What people say…
The team at BluHorn really goes above and beyond to make sure we are taken care of. The program allows us to keep up to date information for our clients and integrates with our analytics tools. The capabilities of the program exceed expectations, and they are always investing in updated features. I would recommend BluHorn to any agency looking for a more efficient media buying program.
BluHorn’s customer support is wildly impressive…and I’m not easily impressed. My marketing agency was in the market for new media buying software earlier this year and decided on BluHorn because it had the appropriate combination of price and features. As with learning any new software program, customer service and support is paramount to expediting the learning curve.
I chose BluHorn because it actually is a process that fits within what I’m used to seeing as far as planning media and buying media. It’s very dynamic.
The great thing about BluHorn is their customer service. I like the open source of the product. The customer/user experience is considered in the evolution of the product.