Convenient access to your Nielsen ratings subscriptions for both TV and radio
BluHorn integrates directly with Nielsen ratings to make your planning and buying even more efficient. Users must have an active subscription level that includes ratings access, as well as a contract directly with Nielsen. We make it simple to access your ratings data in your account. Nielsen will send your orders directly to BluHorn, and books are loaded into your account within 24 hours of release. This allows quick and convenient access to your ratings data without having to do any of the legwork!
We offer customized worksheets for our rated users. Nielsen TV worksheets allow users to access impact and parallel data, household ratings, and primary/secondary standard demographics. Radio orders offer standard and custom day and time periods. Aside from worksheet creation, users can also create rankers for both radio and television that can be exported to PDF.
In addition, BluHorn offers full data transparency. At the end of every line item on a given worksheet, an icon for “NS Details” allows users to fully access all of the information that BluHorn ingests. This includes universe data, totals by each segment of your selected demographic, and even rating trends over time.
What people say…
The team at BluHorn really goes above and beyond to make sure we are taken care of. The program allows us to keep up to date information for our clients and integrates with our analytics tools. The capabilities of the program exceed expectations, and they are always investing in updated features. I would recommend BluHorn to any agency looking for a more efficient media buying program.
I chose BluHorn because it actually is a process that fits within what I’m used to seeing as far as planning media and buying media. It’s very dynamic.
The great thing about BluHorn is their customer service. I like the open source of the product. The customer/user experience is considered in the evolution of the product.
BluHorn’s customer support is wildly impressive…and I’m not easily impressed. My marketing agency was in the market for new media buying software earlier this year and decided on BluHorn because it had the appropriate combination of price and features. As with learning any new software program, customer service and support is paramount to expediting the learning curve.
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