Update books during our Invoice Reconciliation process to quickly compare estimated versus actual ratings
Posting has historically been a point of contention between media buyers and representatives, or even between clients and agencies. Additional fees are occasionally demanded by the providing party, making this important step often overlooked. BluHorn makes it easy for our buyers by providing a quick solution for their clients, which can add a layer of reassurance to their clients.
Our rated users can take advantage of easy posting for ratings within the Invoice Reconciliation portal. When uploading an invoice, users have the option to select the ratings book for the schedule that ran. Upon invoice load and match, the populated log lines will allow users to quickly compare estimated versus actual ratings to ensure goals were achieved.
The available post-buy report allows users to create a visual representation of the final results of their buy worksheet. Red and green fonts indicate matching or shortcomings to help buyers determine where make-goods may be warranted to achieve the ordered goals they set for their clients.
What people say…
The team at BluHorn really goes above and beyond to make sure we are taken care of. The program allows us to keep up to date information for our clients and integrates with our analytics tools. The capabilities of the program exceed expectations, and they are always investing in updated features. I would recommend BluHorn to any agency looking for a more efficient media buying program.
BluHorn’s customer support is wildly impressive…and I’m not easily impressed. My marketing agency was in the market for new media buying software earlier this year and decided on BluHorn because it had the appropriate combination of price and features. As with learning any new software program, customer service and support is paramount to expediting the learning curve.
I chose BluHorn because it actually is a process that fits within what I’m used to seeing as far as planning media and buying media. It’s very dynamic.
The great thing about BluHorn is their customer service. I like the open source of the product. The customer/user experience is considered in the evolution of the product.