Rated users can generate Rankers for radio and television and export with ease
Ranker reports are extremely powerful tools for media planners and media buyers in the United States, allowing the viewer to see how a station performs against a certain demographic in comparison to others in the market. BluHorn offers our rated users (those integrating with their Nielsen or Comscore rating subscriptions) the option to create television and radio rankers on their terms.
Users can select their ratings provider, media of choice, books, and target demographics. Primary and secondary demographics can be pulled simultaneously. Data filters allow our users to narrow their search by time period or even minimum and maximum ratings. Choose to group by station or daypart, the maximum number of results, and even the time interval. With one final click, your ranker will generate and save in your ranker database under “Searches” in the sidebar menu.
Results can be sorted by column to compare performance by the many different metrics. Final results can be exported to a PDF with a single click. These results feature your agency logo, giving your rankers a white-label feel to make them easily shareable with clients and colleagues.
What people say…
The team at BluHorn really goes above and beyond to make sure we are taken care of. The program allows us to keep up to date information for our clients and integrates with our analytics tools. The capabilities of the program exceed expectations, and they are always investing in updated features. I would recommend BluHorn to any agency looking for a more efficient media buying program.
BluHorn’s customer support is wildly impressive…and I’m not easily impressed. My marketing agency was in the market for new media buying software earlier this year and decided on BluHorn because it had the appropriate combination of price and features. As with learning any new software program, customer service and support is paramount to expediting the learning curve.
I chose BluHorn because it actually is a process that fits within what I’m used to seeing as far as planning media and buying media. It’s very dynamic.
The great thing about BluHorn is their customer service. I like the open source of the product. The customer/user experience is considered in the evolution of the product.