Send traffic instructions directly from the platform, which can include creative and/or links
Organizing traffic for your business can be a job in and of itself. At BluHorn, we want to streamline your efforts. The traffic portal allows our users to create and send traffic instructions with just a few clicks. From within the worksheet, clicking “Manage Traffic” will take users to a new traffic management window that makes sending creative instructions a breeze!
Once inside the traffic portal, basic instructions can be entered for every station on the buy. Clicking the newly created traffic links will take users to a second screen, where creative packages can be attached. This includes actual creative files or links to an external source where your creative is stored. Adding ISCI codes or rotation percentages is the final step. Then, with a click of your mouse, the traffic instructions are sent as an email with PDF attachments directly to your station representatives. It’s that simple.
Users can keep track of all traffic orders within their system by clicking the link in the left-hand menu. Traffic can be revised and resent at any time. This feature is available on all subscription levels. Save time and money by using BluHorn for your traffic management needs.
What people say…
The team at BluHorn really goes above and beyond to make sure we are taken care of. The program allows us to keep up to date information for our clients and integrates with our analytics tools. The capabilities of the program exceed expectations, and they are always investing in updated features. I would recommend BluHorn to any agency looking for a more efficient media buying program.
BluHorn’s customer support is wildly impressive…and I’m not easily impressed. My marketing agency was in the market for new media buying software earlier this year and decided on BluHorn because it had the appropriate combination of price and features. As with learning any new software program, customer service and support is paramount to expediting the learning curve.
I chose BluHorn because it actually is a process that fits within what I’m used to seeing as far as planning media and buying media. It’s very dynamic.
The great thing about BluHorn is their customer service. I like the open source of the product. The customer/user experience is considered in the evolution of the product.