Custom markets and unlimited representatives for both unrated and rated vendors
BluHorn offers vendor setup for users in two categories: rated and unrated. Rated vendors are for our users that subscribe and integrate directly with Comscore and Nielsen ratings services. Unrated vendors include all other vendors and simply means that our users may be acquiring/using ratings data from another source aside from a subscription with a ratings provider.
The setup of vendors takes only a few seconds of your time. Simply adding the vendor name is all that’s required. We recommend you use station call letters as your vendor name (e.g. WOKV, WTLV, WJXT). Once you hit save, it’s time to add a market and representative. Markets can be entered with custom names to fit your business needs. Representative information only requires a name but entering an email address will allow users to send orders directly through the platform. Rated users have a final step of attaching the rated market name and station information.
To learn more, watch our two-minute videos at bluhorn.com/videos on how to enter both a rated or unrated vendor to ensure you’re set up for success!
The list above is just a sample of the integrations we offer. Our development team works with our customers to provide what you need to make your media buying experience the best yet, through BluHorn.
What people say…
The team at BluHorn really goes above and beyond to make sure we are taken care of. The program allows us to keep up to date information for our clients and integrates with our analytics tools. The capabilities of the program exceed expectations, and they are always investing in updated features. I would recommend BluHorn to any agency looking for a more efficient media buying program.
BluHorn’s customer support is wildly impressive…and I’m not easily impressed. My marketing agency was in the market for new media buying software earlier this year and decided on BluHorn because it had the appropriate combination of price and features. As with learning any new software program, customer service and support is paramount to expediting the learning curve.
I chose BluHorn because it actually is a process that fits within what I’m used to seeing as far as planning media and buying media. It’s very dynamic.
The great thing about BluHorn is their customer service. I like the open source of the product. The customer/user experience is considered in the evolution of the product.