Jacksonville, Fla., July 27, 2017 – BluHorn®, which provides an easy-to-use web-based media buying software, has acquired the document-management platform FileLogix to offer web-based solutions to clients. Wes Benwick, creator of Filelogix, is now an equity owner of BluHorn and he will also serve as the chief technology officer for BluHorn’s sister company, Client Focused Media.
With Benwick on board, BluHorn is elevated to a new level of efficiency. Filelogix was developed to track, manage and store documents, records and raw data. It keeps track of the various versions created and modified by different users. The program has been used to help clients gain efficiency by leveraging the power of the web for business process automation, document and records management, as well as traditional workflow.
BluHorn, a subsidiary of the integrated marketing firm Client Focused Media, provides media buyers with a user-friendly interface that works well across all media types. It allows media buyers to organize, analyze and communicate media buys for television, cable, radio, outdoor, print and digital campaigns.
“Our software recently finished integrating with Nielsen and comScore allowing us to accommodate our larger clients’ needs, ” said White. “We plan on continuing to expand offerings to gain market share.”
BluHorn software is the developmental technology solution for a multitude of advertising or marketing needs. Research and results are crucial aspects of successful marketing and BluHorn can update data summaries after each keystroke, allowing buyers to see their summary totals in real-time. It was designed by media buyers to make buying more intelligent and efficient.
From records, content and document management to workflow, business process automation, customized websites and client, vendor and employee portals our tools are simple and straightforward, allowing the user to focus on getting their job done as quickly and efficiently as possible.
We write software that streamlines the way you work and can be used from any device or location with no installation required. From our inception in 1999, we have been dedicated to harnessing the power of the web to deliver our programs. We do not charge by user and we provide our services at a fair price on a subscription basis with zero up front costs and no capital investment.
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