Glossary
- Ad*Views
- Address
- Adjacencies
- Advertising Agency
- Alternate Delivery Source (ADS)
- Audience
- Audience Composition
- Audience Duplication
- Audience Turnover
- Availability
- Average
- Average Audience (AA)
- Average Frequency
- Average Hours
- Average Quarter Hour (AQH)
- Average Quarter Hour Rating (AQH Rating)
- Banners
- Barter
- Barter Syndication
- Basic Cable
- Billboard
- Blackout
- Block Programming
- Bonus Spot
- Break
- Broadcast Coverage Area
- Broadcasting
- Browser
- Buying Service
- Cable Penetration
- Call Letters
- Clearance
- Click Rate
- Click-Through
- Cluster
- Commercial
- Cost Per Point
- Cost Per Thousand (CPT)
- Counter Programming
- Coverage Area
- Coverage Area Rating
- CPM
- Cume or Cumulative Audience
- Cume Persons
- Cume Rating
- Daypart
- Demographics
- Designated Market Area (DMA)
- Diary
- Domain Name
- DSL
- Early Fringe
- Early Morning
- Effective Sample Size
- Footprint
- Fragmentation (Audience)
- Frequency
- Frequency Distribution
- Fringe Time
- Graphic Interchange Format (GIF)
- Gross Audience
- Gross Average Audience (GAA) Rating
- Gross Impressions
- Gross Rating Point (GRP)
- High Definition Television (HDTV)
- Hits
- Home Page
- Household
- Households Using Television (HUT)
- HTML
- HTTP
- Impressions
- In-Tab
- Independent Station
- Interconnect
- Internet Protocol (IP)
- Interstitial
- Inventory
- Java
- JPEG
- Late Fringe
- Late Fringe
- Lead-In
- Lead-Out
- Link
- Live
- Local Advertising
- Local Area Network (LAN)
- Magazine Format
- Mailing List
- Major Television Market
- Make Good
- Media Mix
- Media Modeling
- Meter
- Metro Area
- National Association of Broadcasters (NAB)
- National Association of Television Program Executives (NATPE)
- National Audience Demographics Report (NAD)
- National Cable Television Association (NCTA)
- Nielsen Media Research
- O-&-O Station
- Off-Air
- Off-Network
- One Time Only (OTO)
- Online Service
- Overnights
- Page Views
- Pay-Per-View Television
- Penetration
- People Meter
- Persons Rankings
- Persons Using Television (PUT)
- Piggyback
- Pod
- Preemption
- Prime Access
- Prime Time
- Probability Sample
- Public Service Announcement (PSA)
- Public Television
- Quarter Hour Audience
- Quick*Views
- Quintile
- Rate Card
- Rating
- Ratings Point
- Reach
- Rerun
- Run of Schedule (ROS)
- Sample
- Sample Size
- Saturation
- Search Engine
- Season Average
- Share
- Share (of Audience)
- Spot Television
- Station
- Station Break
- Streaming
- Stripping
- Survey Area
- Sweeps
- Syndication
- Target Audience
- Television Bureau of Advertising (TVB)
- Television Household
- Terabyte
- Time Period
- Time Period Rating
- Time Spent Listening
- Total Audience
- Total Survey Area
- Traffic Department
- Turnover
- Unique Audience
- Universe
- Upfront
- Viewers Per Viewing Household (VPVH)
- ViP (Viewers in Profile)
- Web Pages
- Web Server
- Website
- Weighted Average
- Weighting
- Window
- Wired Cable
- WWW
- Zapping
- Zipping