- Ad*Views
- Adjacencies
- Advertising Agency
- Alternate Delivery Source (ADS)
- Audience
- Audience Composition
- Audience Duplication
- Audience Turnover
- Availability
- Average
- Average Audience (AA)
- Average Frequency
- Average Hours
- Average Quarter Hour (AQH)
- Average Quarter Hour Rating (AQH Rating)
- Banners
- Barter
- Barter Syndication
- Basic Cable
- Billboard
- Blackout
- Block Programming
- Bonus Spot
- Break
- Broadcast Coverage Area
- Broadcasting
- Browser
- Buying Service
- Cable Penetration
- Call Letters
- Clearance
- Click Rate
- Click-Through
- Cluster
- Commercial
- Cost Per Point
- Cost Per Thousand (CPM)
- Counter Programming
- Coverage Area
- Coverage Area Rating
- CPM
- Cume or Cumulative Audience
- Cume Persons
- Cume Rating
- Daypart
- Demographics
- Designated Market Area (DMA)
- Diary
- Domain Name
- DSL
- Early Fringe
- Early Morning
- Effective Sample Size
- Footprint
- Fragmentation (Audience)
- Frequency
- Frequency Distribution
- Fringe Time
- Graphic Interchange Format (GIF)
- Gross Audience
- Gross Average Audience (GAA) Rating
- Gross Impressions
- Gross Rating Point (GRP)
- High Definition Television (HDTV)
- Hits
- Home Page
- Household
- Households Using Television (HUT)
- HTML
- HTTP
- Impressions
- In-Tab
- Independent Station
- Interconnect
- Internet Protocol (IP)
- Interstitial
- Inventory
- Java
- JPEG
- Late Fringe
- Lead-In
- Lead-Out
- Link
- Live
- Local Advertising
- Local Area Network (LAN)
- Magazine Format
- Mailing List
- Major Television Market
- Make Good
- Media Mix
- Media Modeling
- Meter
- Metro Area
- National Association of Broadcasters (NAB)
- National Association of Television Program Executives (NATPE)
- National Audience Demographics Report (NAD)
- National Cable Television Association (NCTA)
- Nielsen Media Research
- O-&-O Station
- Off-Air
- Off-Network
- One Time Only (OTO)
- Online Service
- Overnights
- Page Views
- Page Views
- Pay-Per-View Television
- Pay-Per-View Television
- Penetration
- Penetration
- People Meter
- People Meter
- Persons Rankings
- Persons Rankings
