An announcement at the beginning or end of program naming the sponsor(s) or participating advertiser(s). Usually only 10 seconds.
Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf
An announcement at the beginning or end of program naming the sponsor(s) or participating advertiser(s). Usually only 10 seconds.
Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf