Chat with us, powered by LiveChat

This is the default blog title

Cable Penetration

The proportion of cable subscriber homes to all television homes in an area. This figure is expressed as a percentage. For example, if cable television is in 50,000 households in a market, and the number of TV households in the same market is 450,000, the cable penetration is 11.1%.

Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf