The cume persons audience expressed as a percentage of all persons estimated to be in the specified demographic group.
Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf
The cume persons audience expressed as a percentage of all persons estimated to be in the specified demographic group.
Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf