Chat with us, powered by LiveChat

This is the default blog title

Fragmentation (Audience)

The increasing number of audience subdivisions which, together, constitute total TV usage. Television audiences are said to be fragmented, for example, across a broad spectrum of video sources: nine broadcast networks, more than 50 cable networks, hundreds of syndicated programs, new DBS services, VCR and video game usage, Internet usage, etc.

Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf