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Gross Impressions

The sum of audiences, in terms of people or households viewing, where there is exposure to the same commercial or program on multiple occasions. Two gross impressions could mean the same person was in the audience on two occasions or that two different people had been exposed only once.

Source:

http://www.nielsenmedia.com/glossary/

http://www.arbitron.com/downloads/terms_brochure.pdf

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