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JPEG

A JPEG is a type of still-image file found all over the Internet.  Files in this format end in .jpg or .jpeg and are called JPEG (pronounced “JAY-peg”) files, which stands for Joint Photographic Experts Group.

Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf

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