Chat with us, powered by LiveChat

Media Mix

The distribution of time and money allocated among TV, radio, print and Internet advertising that makes up the total advertising budget of an advertiser, agency or media buyer.

Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf

Request
1-on-1 Demo
or
14-Day Free Trial
Be the part of the 100s of Agencies and Advertisers that are part of BluHorn Famil
START TODAY
close-link

Send this to a friend