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National Audience Demographics Report (NAD)

One of the most comprehensive reports on television viewing behavior produced by Nielsen Media Research. This report, available to customers in both published and electronic editions, provides a multi-dimensional picture of the television audience. It is updated monthly. The NAD report covers broadcast network and syndicated programming. The CNAD report provides similar information for cable network television.

Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf

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