Direct reception of TV signals broadcast over-the-air.
Source: http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf
Off-Air
April 13, 2018
Direct reception of TV signals broadcast over-the-air.
Source: http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf
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