Percent of households tuning to all or to any portion of a program for at least 6 minutes.
Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf
Total Audience
May 2, 2018
Percent of households tuning to all or to any portion of a program for at least 6 minutes.
Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf
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