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Viewers Per Viewing Household (VPVH)

Estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or program or using television during a particular time period. Also called Viewers Per Tuning Household (VPTH).

Source:
http://www.nielsenmedia.com/glossary/
http://www.arbitron.com/downloads/terms_brochure.pdf

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