“Ignite Success” with Andrea Williams from Jacksonville Jumbo Shrimp

Andrea Williams
Director of Community Relations at Jacksonville Jumbo Shrimp
Website Address: www.jaxshrimp.com


What services does your company provide?

Marketing Strategy, Other


About Jacksonville Jumbo Shrimp:

Andrea Williams is the Director of Community Relations for your Jacksonville Jumbo Shrimp. She is responsible for interfacing with local community officials and business leaders regarding community outreach opportunities in Northeast Florida.


What excites you the most about your industry? What concerns you?

I am excited about the increased focus on community outreach from a league level and with corporate partners. Everyone is taking a vested interest in leveraging their brand to better the communities we live in. I am most concerned about the rate in which black women’s voices are being heard at tables of influence, specifically in professional baseball.


What is your greatest advice for women leaders in your field?

In my experience, bringing my authentic self to the table always yields favorable results. You do not have to change who you are to be effective in this industry.


What’s the biggest mistake you see women make in advertising, PR, and media?

From an advertising perspective, it is a mistake to solely utilize darker black and brown women for “textured hair” ads. From a PR perspective, unless that person directly has input on DEI strategies for your company, you do not have to ask your senior level person of color to speak to your business’ DEI initiatives.


Which women leaders do you most admire? Why?:

Natalie White is the Sr. VP for the WNBA Los Angeles Sparks. She is the one who taught me to bring my authentic self to work every day and always use my platform to give back.


Is there something special you want to promote?

I would love to bring attention to the socially distanced events we are having at the ballpark.


Tell us about the Jumbo Shrimp for those people who are not familiar.

The Jacksonville Jumbo Shrimp is a Double-A affiliate minor league baseball of the Miami Marlins. We are situated right in Florida’s First Coast in Jacksonville, Florida, where we play 70 home games and attempt to provide affordable family fun for the citizens of Jacksonville.


How are the Jumbo Shrimp staying active during the COVID-19 pandemic?

We, as many of you may know, have suffered from the loss of a minor league baseball season. Whereas normally in July and August we would be having lots of baseball with hotdogs and popcorn and family time, we are without baseball at this point. To offset that and still invite people into the ballpark, we host socially distant events. We have worked with the City of Jacksonville to provide opportunities for people to still come out.


 

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