President at ME&C
Website Address: https://www.linkedin.com/in/avrilj/
What services does your company provide?
What is ME&C?
ME&C is a branding and marketing company. We work with people, brands, entities, and products to help them build messaging around a brand from A to Z. A lot of people think of branding as being exclusively just marketing, but really, there’s a lot more involved in it. I get very involved with my clients to help them really build a lifestyle around whatever it is that they are trying to put out into the world whether it’s a message, product, or even perhaps a movie.
What excites you the most about your industry? What concerns you?
I get excited about the intersection of a dream and reality. Therefore creating a bridge my clients can stand on to visualize their reality is possible with an actionable strategy.
What is your greatest advice for women leaders in your field?
I think, as women, we often get caught in the female weeds and the “What we should be doing,” as opposed to the elevators which are “What I want or feel like doing.” Once I help my female clients give permission to their dreams, I find that fire is ignited, and it’s game-on from there.
What’s the biggest mistake you see women make in advertising, PR, and media?
Not having a clear message is like a boat on the ocean without any gas.
Which women leaders do you most admire? Why?:
Maya Angelou ~ Pure Courage. Oprah Winfrey because her tenacity in anything is great role modeling. Ruth Ginsberg because more people need to have a conviction so important to them they will always do the right thing.
Is there something special you want to promote?
Tolerance, confidence, and most importantly, taking a step back. These are the steps I ask each of my clients to take in order to find where they have been and how they can get to where they wish to go.
Tell us your thoughts on mindset and how women deal with success and failure.
I think the mindset is really important as a matter of fact. For me, it’s mindset matters. You can do anything as long as you can wrap your brain around it. One of my favorite sayings is “how do you eat an elephant? One bite at a time.” So I very much coach, as you do, women on how to achieve that next level that they’re looking for.
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