Beth Cooper
Director of Marketing at KNB Communications
Website Address: www.knbcomm.com


What services does your company provide?

Creative, Media Buying and Planning, Social Media, SEO, Public Relations, Marketing Strategy, Video, Search Engine Marketing / Pay Per Click, Other

About KNB Communications:

Beth Cooper is the Director of Marketing for KNB Communications, a full-service PR and marketing firm specializing in health tech. She is a JD/MBA and has over 15 years of professional experience in her field.


What excites you the most about your industry? What concerns you?

What excites me the most about my industry is seeing companies take a stance on social issues. This is something new. It was rare in the past. Now it is being demanded. What concerns me is the continued lack of support for marketing initiatives. Each year, we are required to put forth more analytics and numbers to “prove” our value.


What is your greatest advice for women leaders in your field?

Do not conform to the standards of “professionalism” that were put into place by the system that pays us an unequal wage. Push the envelope to the extent you are able at each stage in your career. Find yourself mentors and seek out mentees.


What’s the biggest mistake you see women make in advertising, PR, and media?

Feeding into the target audience’s groupthink or playing to the lowest common denominator.


Which women leaders do you most admire? Why?:

Michelle Obama and Serena Williams. They are unapologetically strong, smart women who use their status to influence positive change in the world and also maintain a family!


How important is it for companies to take a stand on their platforms?

In the past, companies never wanted to be political. The safest bet would be to just not make any statements on any social issues. Then people started to realize millennials, and I think even to a greater extent Gen Z, really cares about the company taking some social responsibility. People when they purchase from a company now, they see that as supporting the company with their hard-earned dollars and that company becomes a little part of their identity. A company’s values have to align with their own or at least not be in contradiction to their own. These days, we actually are encouraging our clients to take stands, and I think one of the important things that we tell them is to make sure you know where you stand on issues before they blow up.


 

BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com

Request
1-on-1 Demo
or
14-Day Free Trial
Be the part of the 100s of Agencies and Advertisers that are part of BluHorn Family
START TODAY
close-link
Send this to a friend