Owner at Social Practice
Website Address: www.social-practicetx.com
What services does your company provide?
About Social Practice:
Mary Robb is the founder of a Social Practice, a full service social media agency focused on helping local businesses grow their social presence. Mary is passionate about empowering women in their career and life to become their best self.
What excites you the most about your industry? What concerns you?
>Although social media has been around since the early 2000’s, it is still something that is relatively new yet growing like wildfire. Platforms like Facebook can be more predictable, yet when new platforms are released each year, the industry gets shaken up. There is always a new shiny toy that comes out (ie right now TikTok is big), and it’s important for business owners to stay on top of the latest trends so they can remain relevant.</span
What is your greatest advice for women leaders in your field?
Just start. Don’t hesitate. Everything you need to succeed lives within. Figure out how to tap into your genius and run with it.
What’s the biggest mistake you see women make in advertising, PR and media?
Charging less than their worth on their service
Which women leaders do you most admire? Why?:
Barbara Corcoran. She has a no BS approach to business and life, and isn’t afraid to be a powerful woman in a man’s world.
Is there something special you want to promote?
Hire us to handle your social media – follow us on Instagram or LinkedIn to learn more about us @SocialPracticeTX
What is Social Practice?
We are a full service social media agency. The reason why social media is so important right now, especially with COVID going on, is that we are able to connect businesses with their ideal customers even if they’re in a position where customers can’t come in person as often. On top of that, social media is the best way to reach people. On average about 80 percent of people who have a Facebook profile log in daily. That’s a huge opportunity for businesses to reach out to current customers but also reach potential new customers for their business.
How do you tackle the ever-changing algorithm on social media platforms?
It really boils down to three key things that really will help me move the needle on any platform. It’s quality consistency and engagement. The first thing I like to talk about when it comes to beating the algorithm is the quality of your content. The trend for 2020 is authenticity. The followers that you have on your page really want to see you show up authentically on your page. That also means that you’re showing up in a quality way. Look at the content that you’re sharing. Look at the photos, look at the videos. Quality is a huge thing. The next thing is consistency. On Facebook and Instagram, technically you should show up every single day.
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