Branding Specialist / Owner at Flightless
Website Address: https://Flightless.us
What services does your company provide?
Creative, Marketing Strategy, Other
What excites you the most about your industry? What concerns you?
I always find design exciting.
What is your greatest advice for women leaders in your field?
Be a leader the best way YOU can be a leader. Don’t try to lead the same way someone else does because you think it’s the “right” way.
What’s the biggest mistake you see women make in advertising, PR, and media?
Not being themselves.
Which women leaders do you most admire? Why?:
Mary McLeod Bethune – She ignored expectations to lead where others would have said it was impossible.
Is there something special you want to promote?
Marketing Consultations – https://flightless.us/marketing-consultations/
What is Flightless?
Flightless is my company. I’m a designer. I focus on branding for small businesses, helping them reach out and connect with the community and be consistent with how they reach out so that people recognize them and know who they are.
How do you recommend that people plan their marketing dollars, their investment in marketing?
That’s one of the things I go through with my clients, having that good foundation, a nice brand that you can work with, and then maintaining consistency but also considering things like, “what do you have right now, what do you need, who are you trying to reach out to?” It really depends a lot on the company and the customers because for some people, spending a few dollars on Facebook might work great.
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