“Inside Look” with David Adorno from Helix Marketo

David Adorno
Executive Marketing Consultant at Helix Marketo
Website Address: https://helixmarketo.com

What services does your company provide?

Media Buying and Planning, Social Media, Marketing Strategy, Search Engine Marketing / Pay Per Click

About Helix Marketo:

Simply put, we leverage the biggest attention platforms on the web against behavioral data to make calculated decisions that drive traffic, leads, and phone calls that convert.

The Biggest change in marketing that I see coming in the next 5 years is?

The adaptation of emotional intelligence in marketing. Great marketers will soar above the others by creating marketing systems that speak the absolute language of the consumer that can establish real one on one relationships with brands.

What percent of your advertising service offerings does media buying make up?


What makes your company unique?

In a word: transparency. We love to teach and find value in educating clients on not just the what, but the why. We find that this drives massive value and pulls their guards down. Once we deliver, they’ve officially locked in with us because we provided a game plan, and they saw it come to fruition.

What was the biggest obstacle you had to overcome in your business?

Myself. My pursuit of planning and preparation instead of action.

What do you help your customers with?

Every business is looking for a customer, and our goal is to turn eyeball’s attention into money for our clients, so as we say, clicks to customers.

What different softwares or tools do you utilize to help your customers grow?

I’m very much a hands on kind of person. If you look at it like a mechanic who has all these tools and he gets right on to an engine, I dig directly into the platforms that I work on. But I’m able to use Google’s platforms, things like Data Studio, to manage our 30,000 foot view of data as well as a service called Word Stream to aggregate all of my campaigns to one location.

How do you see digital media changing over the next 12 months based on what’s happened with COVID?

Ever increasing. It’s only going to get more competitive in my opinion. Companies are gonna start to realize that marketing is critical and absolutely necessary. And so the space will continue to grow, particularly with with the increasing use of companies like YouTube TV where people are ditching cable and then moving over to these digital platforms, these smart campaigns, the campaigns that allow you to run your company’s ads and track you directly to your television. You’re going to see some huge gains there and people leveraging that.

What are the benefits of a company doing pay per click marketing as well as social media marketing?

I think they go hand in hand. I think that social media marketing is a fantastic tool, it’s incredibly powerful. I think it’s very much at the top of the sales funnel. More social media marketing is really more targeted to people that have the potential of engaging with your business where in a pay per click, on a Google side of things, are further down the sales funnel and that’s more intent driven. So you’re seeing companies leveraging both a search engine marketing campaign with a social media campaign to find people and not only the one they’re looking for but one they weren’t intending to be presented with an offer.

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