“Inside Look” with Sharon Trew

Sharon Trew
Media Planner/Buyer at Freelance
Website Address: https://www.linkedin.com/in/sharontrew/


What services does your company provide?

Media Buying and Planning

About Freelance:

I am applying for a free lance media buying/planning position with BluHorn and Marie Meyer had invited me to a follow up interview with Mike White.


The Biggest change in marketing that I see coming in the next 5 years is?

The continued use of digital and social media and I believe that influencers and video content will play a more dominate role in marketing. Brand’s will use more personal and location data to target potential customers .


What percent of your advertising service offerings does media buying make up?

100%


What makes your company unique?

I am a resourceful, motivated advertising professional that is interested in pursuing free lance or full time media planning/buying position.


What is media buying and media planning?

Well it is a skill that you use usually with an advertising agency, and you sit down with clients and you talk to them and figure out basically what it is that they are looking for as far, as their product or promotion, and how to get the message out there. And that’s basically what a media buyer does is sit down with a client, talks about what their strategies and goals are, and then we do a lot of research to figure out where the customers or potential customers might be. We look at all different channels and try to figure out what the best plan is to get their message out to the potential client.

What different skill sets are needed to be an effective media planner?

I think one great skill set is to be curious and resourceful, as far as you have to go out and figure out where it is, who you need to talk to, who the customer is, how you can best reach them. You really need to sort of dig in deep and look at all different types of research. So I think being curious is a good trait. Being resourceful, knowing how to access that information, who to talk to, what different research tools you can use. I think those two are good traits. I also think being very flexible because I’ve found, as being a media planner-buyer, each day is different. While you think you can plan your day out, you never know what is going to come in and turn up, and whether it’s the client’s product is not there and not available at that time, you may have to pull back advertising, outside weather, anything can really affect how an advertising schedule work. So you really have to be flexible and able to work with deadlines too. That’s another thing because you’re constantly trying to meet deadlines. So I think it takes a lot of combinations of different skill sets to be a good planner-buyer.

What kind of tools are available for you in the industry, different software or programs that you utilize?

Most recently, I’ve used Strata for the last probably 10 years or so. Prior to that, I used a system called SmartPlus. Obviously, BluHorn, and I’m excited about learning about that. I use Nielsen writing, I look at Comscore, I look at qualitative, quantitative data. I use Squad, just sort of gauge cost per point if I move to a market and I don’t have a history on buying in that market. That’s a good resource. Other tools that I’ve used, obviously Nielsen. Nielsen ratings is a great tool for television and radio.


BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com

 


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