“Inside Look” with Ronda Wilson

Ronda Wilson

Sr Media Buyer/Planner


What services does your company provide?

Creative, Media Buying, Marketing Strategy

About Ronda Wilson:

Media consultant providing custom market evaluations, media strategies and cost-effective media placements in addition to marketing and creative services.


The Biggest change in marketing that I see coming in the next 5 years is?

A more convergent and integrated media approach between traditional and digital; relying not just on data to dictate marketing vehicles but how the consumer uses them.


What percent of your advertising service offerings does media buying make up?

75%


What makes your company unique?

My holistic approach to advertising – specifically that media is not just about the “spots and dots” or getting the cheapest rates, it’s the big picture – enables me to think out of the box and provide clients with efficient, optimum media investments. Additionally, I’ve have the ability to comfortably interface and communicate with key stakeholders from clients to creatives to operations.


What was the biggest obstacle you had to overcome in your business?

Transitioning a traditional media mindset to embrace, accept (trust), adapt/learn and include digital medias in the marketing mix.

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