Company: KCo Ad Agency
URL: kcoad.com
Interviewee: Alex Alexander
They are a full service advertising agency that helps businesses be successful.
What nonprofit do you feel makes the greatest impact in our community?
Breast Cancer Awareness. We have been part of a nonprofit organization called Bikers for Ta-Tas for over 10 years.
What volunteer experience has impacted you the most?
Marketing for Bikers for Ta-Tas organization (BFTT.org)
How do you define success?
At the end of the day as long as we tried harder than yesterday to make a difference in someone’s life (whether personal or business).
What’s your favorite way to get involved in the community?
Paying it forward.
Who inspires you and why?
Wounded Veterans.. who don’t get up, get out and get going. #respectforourwoundedvets
Mike White
Welcome back to Making a Difference on BluHorn TV where we feature different executives business owners in the marketing advertising industry and all the good things that they’re doing for their communities. Joining us from Cape Coral Florida we have Alex with KCo ad agency. Welcome to the program Alex.
Alex Alexander
Thank you very much. Thanks for having me.
Mike White
Tell me a little bit about KCo and the services you offer your clients.
Alex Alexander
Kco ad is a decade old full service ad agency. Obviously everything from digital implentation to traditional advertising.
Mike White
Excellent. How did you get your start?
Alex Alexander
My wife Kelly started this a little over a decade ago. She has been in the advertising arena for about twenty five years now.
Mike White
I saw on your website you focused a lot on Web sites, social digital strategies, creative work. What is the most enjoyable for you personally to work on with client?
Alex Alexander
Probably the digital creation going in especially on the social side, it’s fun it’s interactive it’s a lot of fun.
Mike White
Why is it important for someone to hire an outside agency. So if you’ve got a corporations they’ve just doing all the marketing or that service in-house. What’s the advantage of bringing in someone from the outside.
Alex Alexander
I think the primary thing is going to be that you’re getting a team rather than an individual. If you’re hiring from within, number one you typically are going to hire a certain skill set. When you’re hiring an advertising agency like ourselves, we have someone for each and every department at least one. So you’re actually hiring a team that can put things together for you more efficiently.
Mike White
Making a Difference. Talks about the involvement. Are there certain organizations or one in particular that you support in time, talent and or treasure.
Alex Alexander
Absolutely. There’s one we’ve been involved in for over 10 years. It is Bikers for TaTas. It’s a Breast Cancer awareness organization.
Mike White
Excellent. So if you look at the next three years what do you think some of the biggest changes that are affecting the marketing advertising industry are gonna be.
Alex Alexander
Well digital strategies is going to be the hugest thing and as everything morphs, everybody is gonna have the opportunity to have their own channel and there’s gonna be a lot of different ways that you’re gonna be able put your product or your inventory out to individuals. As it has changed in the last six or seven years dramatically, it’s probably gonna do the same thing probably exponentially at that time.
Mike White
Excellent. Well thank you for joining us today and to find more about Keiko and Alex and Kelly and their company visit us at BluHorn.com. We look forward to seeing you next time on Blue Horn TV.