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BluHorn TV – “Making a Difference” with Danny Monzon from DM Digital

Each week on Making a Difference, our host Mike White talks to experts on all things media. Today, Mike White is joined by Wes Benwick who is the Software Architect for BluHorn. Together Mike and Wes welcome Danny Monzon from DM Digital.

Company:

DM Digital

Website Address:

dannymonzon.com/dmdigital
Interviewee: Danny Monzon
DM Digital works with brands who are looking to tap into the ever-growing Latino buying power but who don’t necessarily understand how to reach and how to engage with that market.

What makes your company unique?

We understand that every business is unique. That’s why we offer a comprehensive, tailor-made approach to every business relationship, identifying current market trends that are suitable to reach different segments of your audience.

How do you define success?

To me, success is really the feeling that you get when achieving a defined result.

Who inspires you and why?

I tend to try to find inspiration in anyone. From the crew of landscapers who just mowed my lawn in the 90+ degree heat, to the online personalities I get access to daily. On the more personal side, my family inspires me.

What nonprofit do you have a heart for and how do you support it?

I serve on the Board of Advisors for the National Institute for Social Media, on the Board of Directors at the Jacksonville Online Marketing Meetup and I also speak at maximum security prisons in the State of Florida.

Mike White

Welcome back to making a difference on BluHorn TV. I’m Mike White. And joining us today is Wes Benwick.

 

Wes Benwick

And also joining us remotely Mike is Danny Monzon, social media strategist with DM Digital. Danny welcome to our show Making a Difference with BluHorn TV.

 

Mike White

So talk about your business. Tell us what DM Digital does.

 

Danny Monzon

Well yes my agency is a young digital marketing agency. We work with brands who are looking to tap into the ever growing Latino buying power but who don’t necessarily understand how to reach and how to engage with that market.

 

Wes Benwick

Danny why is it important in your mind to target a specific market like the Latino market and not all markets overall?

 

Danny Monzon

Well as a Latino immigrant who still is 100 percent bilingual who communicates and expresses himself in Spanish I believe that it’s important because not every audience is the same; not every consumer consumes content, consumes products and consumes goods just the same as any other group. So we have a lot of brands who are doing it right. A lot of brands who are investing time and effort into actually learning and understanding and hiring the right people so that they can execute communication ads, blogs et cetera in Spanish.

 

Wes Benwick

So what are some of the strategies that you employ when you work with other media buyers and some of your customers in targeting the Latino demographic?

 

Danny Monzon

I believe its doing research and analysis, what’s the current temperature so to speak of that market of that niche. Taking some diagnoses on the client’s digital assets and social media presence et cetera kind of like when you go to a doctor or when you go and take your car for service or an upgrade. Some of the people who have been involved in your social media and your marketing efforts get together with stockholders in the brand to make sure that our efforts are aligned with the brand’s overall goals.

 

Mike White

Do you find that to be true, that a lot of people you meet with might just totally miss out on target targeting the Latino marketplace?

 

Danny Monzon

Well I think some brands, like I said earlier, are doing a superb job not only at reaching the Hispanic or Latin American population, but they’re micro segmenting the places, areas maybe the timing at which they advertise to these micro segments of Hispanic speaking audiences or Spanish speaking audience. So let me explain. For instance this soccer tournament coming up. Most Latin American countries are very excited. It’s a big event. There are some companies some brands who have nothing to do with soccer or have nothing to do with sports but they’re being able to illustrate some of that passion and capture the audience’s attentions which is what competing for right now. I think is very key to not only segment US Hispanic speaking consumers by the language we speak but also by the region where we’re from and our interests and our passions. I might not like certain things that my friends from Mexico might like or my friends from the Caribbean might love or maybe there is a word that in slang I might find it funny. But in another country might be received borderline controversial or or more.

 

Wes Benwick

I’d like to learn more about the social media event that you have coming up as we’re talking about events. Tell us a little bit about what you’re putting on.

 

Danny Monzon

June 30th has been recognized worldwide as Social Media Day. And here in Jacksonville we kind of looked around and nobody was doing anything. And so I took it upon myself to team up with some local brands, some agencies and some outside influencers who started to get attention to what we were doing and what we are putting together is the Digital Tribe Virtual Summit which is going to be a two day event jampacked with over 20 sessions over 20 speakers that are going to join us remotely just like we are chatting right now anywhere from people from Indonesia to Canada. It takes place June 29 and 30th and our Web site is go.digitaltribesummit.com.

 

Mike White

It’s also free correct Danny?

 

Danny Monzon

Absolutely. So it’s free unlike a lot of all these conferences. You don’t have to stay the entire 20 hours where you can sign up to individual sessions

 

Wes Benwick

Go to Blue Bluhorn.com to find more information about the conference.

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