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BluHorn TV – “Marketing Buzz” with Tom Morrison

Company Name: Tom Morrison

Interviewee: Tom Morrison

Website: https://www.kepplerspeakers.com/speakers/tom-morrison
Tom Morrison is an acclaimed motivational speaker and author with titles such as “How To Make Sure Your Obituary Doesn’t suck” and many others. By using key elements he discusses in his presentations, Morrison has lead his company to a 1000% growth since 2006.

 

 

 

 

Wes Benwick

Welcome back to BluHorn TV. I’m your host Wes Benwick. Today we are talking about the future of marketing with my guest joining us remotely, Tom Morrison. Tom, thank you so much for being a guest on my show today. You are an accomplished author you’ve got a couple really catchy book titles right “Making Sure Your Obituary Won’t Suck,” and of course “How to Get People to Scream Your Name and Beg for More.” How about that.

 

Tom Morrison

Well it’s been fun. Both of those titles by the way came from my wife who’s got a masters in marketing, so leave it to the wife to come up with the name that gets people’s attention.

 

Wes Benwick

I want to talk with you about the future of marketing. You go on the road several weeks out of the month right. Talking to various organizations about the future of marketing advertising where business is headed. The people who watch this show are media buyers, media planners, marketing experts themselves. We all know about social media but what do you see as coming next.

 

Tom Morrison

So the key about marketing in the future is that your brand used to be what you told the consumer or the public it was. That’s no longer true. Your brand is what their friends tell them it is and the social media platform these days customer experiences everything was so it was social media brought to the point as it used to take weeks months even years for bad customer experiences to work its way down to having a big impact on a marketplace. And that’s no longer true. The moment a bad experience happens immediately people tell their friends about it on a rating review or recommendation type site. And so it’s imperative that everything that people do from a marketing standpoint is focused on customer centric activities. It’s imperative that everything you do and your operation marketing customer service is driven and making the customer have a great experience. They want to share it with everybody they know. What’s one of the most common questions that you get about marketing. You know really the common question is just how do we have a strategy that helps us maximize all the different channels. There used to be only a couple of channels. You had you know TV and you had radio. Now you look at Twitter, do you have an Instagram account, are you on Snapchat? A lot of it boils down to, how do we reach the customer base we want to with an effective message. You now have so many influences out there that you can have a great message, but the public can have a different message for you.

 

Wes Benwick

Where do you see the future of broadcast media as from a marketing standpoint headed?

 

Tom Morrison

I’m in broadcast media with my iPhone. It used to be you had to hire someone to do your own thing. Now you got YouTube and Facebook Live. The broadcast media to me is a really challenging thing because consumers can all of a sudden be someone broadcasting your message. So I think that’s the big change over people going to have to have in the broadcast media world is you can buy right and do things in your current marketplace. But how do you take a message you want and empower your customers to take your iPhone out and turn it up and say hey you know what I want to tell you about an experience I had at x y z company because it’s awesome. The other thing I think about broadcast messaging is understanding the demographic shifts that we’re in right now. We’re in the most unique demographic shift ever in our history. You have the what used to be the largest generation the Baby Boomers out there. There’s 79 million of them. They’re between 73 and 53 right now. So what products would you want a market that could this large ginormous group. And they’re keeping baby boomers healthy and alive until their 90s now more than ever so you got 10 and 15 more years of economic impact of people to market to the older group. You add the millennials, right now there’s a hundred million of them in the marketplace. So everything in broadcast media that markets to housing, to automotive, to anything that a 33 to 40 year old buys is going to have record numbers of buyers in the next 20 years.

 

Wes Benwick

Tom. Excellent advice. Tell me about your books real quick what’s something we’re going to find out if they read either of your two books?

 

Tom Morrison

You read either of my two books you’re going learn how to live a quality of life that you really always desired. A lot of people think quality life’s about money, it’s about relationships and it’s really about a wholesome approach of relationships, money, health and it’s how you interact with people to live the quality of life you want. You know we all started at 18 with this dream of life into the future and life gets mucked up along the way with different things. I mean kids impact it, finances impact it, mortgages impact it. So how do you build a quality of life that you really are loving it no matter whether you make 10 grand, 100 grand, or a million dollars because that’s what people want more as a quality of life as money isn’t everything.

 

Wes Benwick

Can we get an audio book of this for those of us that are too lazy to read it themselves and want it read to us.

 

 

 

 

Tom Morrison

Absolutely. If you just go out to Amazon and type in Tom Morrison, you’ll see my books come up and you just click on the dash and you can buy an audio version there as well.

 

Wes Benwick

Tom thank you so much for joining me today on BluHorn TV, Marketing Buzz. We’ll be sure to catch up and talk with you more in the future. On behalf of BluHorn, I’m Wes Benwick. Please visit our Web site, BluHorn.com for more information and we’ll catch you on our next episode.

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