CEO/Founder at Lee Goff, Inc – Your Marketing Agency Coach
Website Address: https://www.marketingagencycoach.com
What services does your company provide?
About Lee Goff, Inc – Your Marketing Agency Coach:
Who Is Lee Goff?
I Am An Entrepreneur Who Grew Up In The Deep South, Raised In Pascagoula, Mississippi By People Who Taught Me To Work Hard And Do What Is Right. I Started My First Agency, GETUWired, In 2003 In My Upstairs Bedroom With Absolutely Nothing. After Growing GETUWired Into A Multi-Million Dollar Agency, Winning 2012 Technology Partner Of The Year, 2013 Infusionsoft Innovator Of The Year, Top Company Culture – Entrepreneur Magazine In 2015, And Infusionsoft Elite Business Of The Year Finalist In 2015, And Many More Accomplishments, I Decided To Step Out And Retire. I Took The Advice Of Jim Collins And The Infusionsoft Leadership And Began Handing Off Leadership Responsibilities, Eventually Leading To My Retirement From The Agency In Early 2014. Then In June Of 2016 I Sold Out The Remaining Shares To My Long Time Partners To Pursue My Passion Of Mentoring Small Businesses. Leading, Guiding, Mentoring And Encouraging Other Entrepreneurs Down A Slightly Easier Road Than I Had, Is My True Mission!
I Successfully Start And Sold A Multi-Million Dollar Company, But At What Cost? Through The Stress Of Starting And Running This Agency, I Suffered A Massive Heart Attack At The Age Of 43. Not Cool — And Preventable! Since Exiting In 2016, I Have Focused All Of My Energy On Creating And Implementing Guaranteed Ways To Make Starting, Scaling, Running And Potentially Selling A Successful Agency Easier And Dramatically Faster … OH, And More Enjoyable… While Still Being Very Profitable.
By Combining Timeless Old School Philosophies With Automation And The Cloud, My Team And I Have Created The Perfect Combination That Allowed Me To Work Smarter By Actually Working Less – Giving Me The Time To Take Care Of Myself And My Family – Therefore, Allowing Me The Quality Of Life I And Every Entrepreneur Needs And Deserves! I Truly Believe It Takes A Village To Have True Quality Of Life While Building A Successful Agency/Businesses. It Takes The Right Team And With My Tools And Resources You Can Build That Team Without Losing Your Marriage And Almost Your Life (As I Learned The Hard Way).
How do you define success?
When my students achieve their goals I achieve my goals.
What percent of your advertising service offerings does media buying make up?
What makes your company unique?
My past experience gives me a unique perspective on how to scale, grow and possibly sale your marketing agency.
Our real world courses, programs, tools, tactics and support groups are built with the aspiring agency owner in mind.
Our programs shave years off of their agency success journey.
Who in the industry inspires you and why?
Clate Mask – strong steady leadership and I have known him for years. He and his C-level team mentored me and my leadership team at GetUWired.
Troy Dean – I like his approach to coaching wordpress consultants.
What is a tip for success that you would provide someone in your same industry?
Pick a specific direction for your agency and productize ASAP. The future of our industry is in productization and the sooner you can adopt a productization pricing model for your niched out agency, the sooner you will break through the 7/8 figure mark.
What is Your Marketing Agency Coach?
I specializing in servicing digital and marketing agencies. I sold my agency and it was one of the most sought out marketing automation agencies in the country, possibly the world. Now I coach marketing agencies to help them achieve what I did at my agency and I’m hoping to help them achieve what I did but dramatically faster with a lot less stress.
What has been so successful in your process?
I’m a serial entrepreneur. So I have multiple businesses and so they’re actually two different answers to that question. In my agency, the one I sold in 2016, we hyper focused on our target audience being the small business owner looking to optimize their systems and processes with digital. Now I’ve taken that same mindset and learned the lesson from my agency and hyper focused my target audience into servicing digital agencies. A very similar path but a different answer on this side. What I’m doing is I’m generating a ton of content hyper focused after my target audience and I’m building a base, laying a foundation, and I get tons and tons of requests. I’m selling thousands of books and products and programs across the world. I love giving back to the community that has served me so well for the past 18 to 19 years now.
What has been the biggest change in marketing over the past few years?
At the top of the list it used to be called web marketing. Then it went to Internet marketing and now it is called digital marketing. It went from where everything you did was basically a kind of a PowerPoint presentation to artificial intelligence and the automation capabilities small business owners have today. They can legitimately compete against Fortune 500 companies. It’s a wonderful wonderful thing.
Tell us a little bit about what you’ve done for your clients in a post-COVID environment.
For all of my one to one coaching students I actually deferred all payments for three and half or four months for all of them to help the cash flow. I can’t do as good as a care loan or whatever but I do what I can. I have also been giving away some free courses and things like that. In times like this, I have found it’s better to do moral compass marketing. Just do the right thing. right now.
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