On “Marketing Champions,” our hosts speak to experts within the marketing community. This week, Mike White spoke with Bill Harper from wmHarper, a creatively-led, full-service, fully-integrated, digitally-fluent, trend-spotting, innovation-first, creative marketing agency.
wmHarper thrives on spending every waking moment wielding creativity as both change agent and problem-solving Swiss-Army knife, all while conducting innovation sessions and brand workshops, inspiring everyone they can and regularly helping out their fellow man and womankind.
Website Address: www.wmHarper.com
Interviewee: Bill Harper
What do you think is one of the most important positions to fill to run a successful marketing firm?
I think the most important position is what I refer to as the integrator role. One of the things that I have found that has been absolutely essential to our success is having somebody that allows me to work on the business instead of just in the business and that’s what that role provides.
How do you see media changing over the next two years in terms of traditional and digital and the way that clients get their message out?
I think it’s very in vogue right now to talk about the power of digital and social media and what it can be doing on behalf of brands. I think the larger question really comes back to how brands are wielding their branding message and what they stand for. I think that a lot of businesses have fallen prey to the shiny object syndrome of trying to be everywhere that digital and social go as it continues to fragment. And I think that the brands that are going to get the greatest return and have the greatest loyalty long term are the ones that are going to be looking at it holistically as a brand first, channel second. or strategy first channel second and not being wooed by the, you know, feeling of a trend to try to stay in all places to be all things to all people.