“Marketing Champions” with Bob Lewis from MMELive

Bob Lewis
Chief Experience Officer at MMELive
Website Address: MMELive.com


What services does your company provide?

Marketing Strategy, Other

About MMELive:

MMELive is a tech-infused experiential media company that develops break-through experiential campaigns that drive customer acquisition and become the catalyst for initiating digital conversations w target customers and audiences.


Who in the industry inspires you and why?

Successful breakthrough entrepreneurs. It takes a vision to see markets ahead of the pack and turn these visions into successful businesses.


What makes your company unique?

1. We focus on developing socially responsible campaigns that are meaningful to the target audience.
2. We see ourselves in the entertainment business. Edutainment and Retailtainment.
3. We hold the trademark ‘LiveDirect Marketing’ because we often deliver a transactional trigger as part of the experience.
4. We hold rights to the trademark to Brandcasting, as we are content creators that help drive social media engagement.


How do you define success?

Measured Performance


What are your favorite marketing software that you use and why?

Screenleap because I can have anyone view my screen instantly and Zoom for larger group interactions. Lyft and Uber simply because they work so effortlessly. They are the gold standard. I’m building the next one called Wahoo as we speak!


Finish the sentence – When it comes to marketing in 5 years…

Virtual agencies will thrive due to low-cost basis.


How did MMELive get started?

We are hitting the 28-year mark. We’ve done 60,000 event activations for about 75 Fortune 1000 brands. I’m a serial entrepreneur. And I designed airstreams for radio stations that were airstream radio diners and a couple of stations. I sold 12 in one year, about $150,000 package, and then we get sponsors and there was a studio on one end and listeners morning show. Fans could be on the other end of the diner, and it was a super success, except stations kept crashing their airstreams. So, I moved away from letting other people drive vehicles and got into the event marketing, mobile marketing business in 1993.


Why is social responsibility in companies so important today?

Well, we see it integral to almost every campaign we develop because we’re very often working with partner agencies or brands directly. They come to us with ideas and, we almost always plant social responsible solution sets into the programs because it’s so important to the consumer. It’s going to get engagement. You want emotional data, and emotional engagement doesn’t happen without being something that’s meaningful to the consumer.


 

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