“Marketing Champions” with Dino Carter from D Branding

Dino H Carter
Owner at D Branding
Website Address: dbrandingla.com


What services does your company provide?

Creative, SEO, Marketing Strategy, Other

About D Branding:

I myself focus on consultancy – helping CEOs and entrepreneurs achieve their business goals whatever they may be. Last year, I helped one client secure $14M in investment, another to get acquired, another to grow sales, and so on.

I like to work with my clients’ inhouse team but if they don’t have one or when needed, we use my teams at D Branding: We are problem solvers. But unlike others, our goal is to do it while actually saving you money.

We do it this way because we know that it’s not the size of the budget, it’s what you do with it that creates results. We help with branding, strategy, marketing, web & graphic design, content marketing & social media, SEO, and campaigns.


Who in the industry inspires you and why?

Jim Rohn because he is not specific, he talks about everything – life and business, because today these two are more connected than ever


What makes your company unique?

My knowledge and experience. I have more than 20 years of marketing experience from PR to actual design and branding, including work with Levi’s, MTV Europe, and more. Because I lived and worked in Israel, England, and the USA, I bring a deep understanding of consumer behavior in the global commerce climate we live in.


How do you define success?

Success for me is freedom. If you are content with the life you have and you can control what you do, where, when, and with whom, that means you succeed in life.


What are your three favorite marketing software that you use and why?

I’m very old-school, so there is software I don’t even know about that my teams use. I like HubSpot, ConvertKit, and Simpleology.


Finish the sentence – When it comes to marketing in 5 years…

There will be more return to old-school concepts in marketing even though tech will be much different.


How did D Branding get started?

Well, I’ve been in marketing for more than 20 years. I’ve done pretty much everything you can in advertising and marketing way before there was fast internet and all that. So I grew with that technology as well. I started doing PR for Levis, continued with MTV Europe doing merchandising and licensing, and so on and so forth. People talk about branding, and their brand on websites and all, but the brand is bad, and it drives me crazy when I see bad branding. So I decided to consult about marketing and branding mainly to teach people and business people how to use the brand.


Why is it so important for companies to hire a branding consultant?

So now, as easy as it is to start a business, you can just go to a Starbucks and start a business on your phone. You can push as much money and budget as you want on ads, but if you have a brand, you have a real connection to the customers. Now, research from 2019 found out that 64-percent of consumers say that shared values with the brand is what creates a relationship between them and the brand. And then they talk about it, they review good reviews, they post, they take selfies, they buy it again and again. It’s like, I buy only Levis. When I go to Macy’s, I go directly to the Levis area because I have a connection with it. It’s like people that will buy only Apple. That’s the brand. It’s not because of the amount of money on marketing.


What are the differences between the American and International marketing model?

It’s really important actually to understand that I work with different cultures from the Middle East to Europe and the US and those are completely different cultures. For instance, the Europeans and the Middle Easterners are very direct. They will say what they think. If they think something sucks, they will say it. Americans will say, “Hmm that’s interesting” when they just want to finish the call because it’s not really interesting for them. So, that’s a huge difference, for instance, when you do sales and marketing. But something that we all have in common and that’s more important these days when everything is global and you sell online to all areas of the world, what makes us tick as human beings is the same. And when you work on creating a brand or when you use the brand for your sales and marketing, you need to focus on the people not on your product.


 

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