Each week on “Marketing Champions,” our hosts talk to experts in the marketing industry. Today, Tamara Taylor sat down with Joy Loverde from Elder Industry. Loverde is a B2B marketing consultant for companies that target older demographics. She is also an author of the books; “The Complete Eldercare Planner” and “Who Will Take Care of Me When I’m Old.”
To learn more, visit www.elderindustry.com.
Tell us about your most recent work.
The first edition of my book was written in the 80s when people were unaware of how elder care is an issue for those are working full time. About 10 years ago I knew I was going to write the next book which is Who Will Take Care of me When I’m Old. But it was too soon to bring that out. So it’s been recently launched and now it is perfect timing because people are thinking, who is going to take care of me when I’m old.
Tell me about your company.
The company has been around for a long time. I’m a mature market consultant for businesses that want to attract more people who have a lot of money, which is the boomers and their children. So I’m quite busy because there’s a whole repositioning of products and services right now for our aging population.
What makes your company unique?
I’m in the middle of everything and so people typically hire me. There are no levels to have to deal with. So it’s always just me if they like the way that I think and like the way that I do business then they hire me to get the work done.
What do you define as success?
Well, I’m an entrepreneur. So for me success means being able to never have a ceiling on what I can do and how much money I can make. Success also means having a positive impact on any problem that the world is experiencing.
What is one of the things you’re most proud of as far as your success.
When I jumped ship about 30 years ago I was working for a major advertising agency here in Chicago and I decided I could just do the same thing myself. I’m so proud of that. Once I did that, I knew I could pretty much do anything.
How long have you been doing this yourself.
Well since the mid 80s. I was a single mom and that that meant I had a lot of reasons to be successful. I would look at my daughter’s face and I would say, I can do this.
Finish this sentence for me when it comes to digital media in five years….
I’m going to be with the program. I’m going to do everything I can to continuously stay in the know because I love digital media. I love everything about technology. In five years the world will be wireless. Everywhere, everything. I might be able to just speak something and make something happen. That’s my hope.