“Marketing Champions” with Lee Goff from Your Marketing Agency Coach

Lee Goff
CEO/Founder at Lee Goff, Inc – Your Marketing Agency Coach
Website Address: https://www.marketingagencycoach.com

What services does your company provide?


About Lee Goff, Inc – Your Marketing Agency Coach:

Who Is Lee Goff?

I Am An Entrepreneur Who Grew Up In The Deep South, Raised In Pascagoula, Mississippi By People Who Taught Me To Work Hard And Do What Is Right. I Started My First Agency, GETUWired, In 2003 In My Upstairs Bedroom With Absolutely Nothing. After Growing GETUWired Into A Multi-Million Dollar Agency, Winning 2012 Technology Partner Of The Year, 2013 Infusionsoft Innovator Of The Year, Top Company Culture – Entrepreneur Magazine In 2015, And Infusionsoft Elite Business Of The Year Finalist In 2015, And Many More Accomplishments, I Decided To Step Out And Retire. I Took The Advice Of Jim Collins And The Infusionsoft Leadership And Began Handing Off Leadership Responsibilities, Eventually Leading To My Retirement From The Agency In Early 2014. Then In June Of 2016 I Sold Out The Remaining Shares To My Long Time Partners To Pursue My Passion Of Mentoring Small Businesses. Leading, Guiding, Mentoring And Encouraging Other Entrepreneurs Down A Slightly Easier Road Than I Had, Is My True Mission!

I Successfully Start And Sold A Multi-Million Dollar Company, But At What Cost? Through The Stress Of Starting And Running This Agency, I Suffered A Massive Heart Attack At The Age Of 43. Not Cool — And Preventable! Since Exiting In 2016, I Have Focused All Of My Energy On Creating And Implementing Guaranteed Ways To Make Starting, Scaling, Running And Potentially Selling A Successful Agency Easier And Dramatically Faster … OH, And More Enjoyable… While Still Being Very Profitable.

By Combining Timeless Old School Philosophies With Automation And The Cloud, My Team And I Have Created The Perfect Combination That Allowed Me To Work Smarter By Actually Working Less – Giving Me The Time To Take Care Of Myself And My Family – Therefore, Allowing Me The Quality Of Life I And Every Entrepreneur Needs And Deserves! I Truly Believe It Takes A Village To Have True Quality Of Life While Building A Successful Agency/Businesses. It Takes The Right Team And With My Tools And Resources You Can Build That Team Without Losing Your Marriage And Almost Your Life (As I Learned The Hard Way).

Who in the industry inspires you and why?

Clate Mask – strong steady leadership and I have known him for years. He and his C-level team mentored me and my leadership team at GetUWired.

Jay Conrad Levinson – Father of Guerrilla Marketing and my personal marketing mentor

Seth Godin

What makes your company unique?

My past experience gives me a unique perspective on how to scale, grow and possibly sale your marketing agency.

Our real world courses, programs, tools, tactics and support groups are built with the aspiring agency owner in mind.

Our programs shave years off of their agency success journey.

If you were to restart your marketing agency, what are the 2 most important positions you would hire for and why?

Agency Concierge (PM) Position – Red Carpet Service Coordinator for all Students

Content Manager – Coordinate all content across all platforms.

How do you define success?

When my students achieve their goals I achieve my goals.

What is one tip that you would give a CEO when it comes to marketing?

Begin with the end in mind and testing is the answer every time.

What are your three favorite marketing software that you use and why?

Infusionsoft/Keap – Marketing Automation combined with CRM capabilities in an affordable platform.

eCamm – Live video streaming and recording production software for world class video.

Loom – Not really a marketing software, but it streamlines team communications so that all marketing campaigns turn out better.

Finish the sentence – When it comes to marketing in 5 years……

How did Your Marketing Agency Coach get started?

I had a very large agency and I experience some health issues and different things along those lines. After doing a lot of soul searching and just praying I sold that agency and decided to pursue what I consider to be my life’s calling. I want to be able to give back to the community and help other entrepreneurs out there to fulfill and maintain their version of the American Dream.

If you were to restart your original marketing agency today, what are the two most important positions you would hire and why?

A project management position, specifically in the digital agency space. The owners have a tendency to be really good in either a technical, business or sales kind of arena but they don’t have a concern to be really good when it comes to the systems and processes as it pertains to running the operations. That’s where the project manager comes in to find someone that’s really really gifted at what you’re not. The other one would be business development manager and that is going to mean is that you are gonna be managing a lot of content, events, webinars, high level referral partners, things along those lines. The sooner you can get someone in position to take that take those relationships to the next level, the sooner you’re going to get to get that explosive growth.

What are some of your most popular courses right now?

I’ll give you the top three, one of them is going to be Productization, Project Management and Niching Out. In a very close fourth is Sales and Marketing Automation.

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