“Marketing Champions” with Lee Goff from Your Marketing Agency Coach

Lee Goff
CEO/Founder at Lee Goff, Inc – Your Marketing Agency Coach
Website Address: https://www.marketingagencycoach.com


What services does your company provide?

Other

About Lee Goff, Inc – Your Marketing Agency Coach:

Who Is Lee Goff?

I Am An Entrepreneur Who Grew Up In The Deep South, Raised In Pascagoula, Mississippi By People Who Taught Me To Work Hard And Do What Is Right. I Started My First Agency, GETUWired, In 2003 In My Upstairs Bedroom With Absolutely Nothing. After Growing GETUWired Into A Multi-Million Dollar Agency, Winning 2012 Technology Partner Of The Year, 2013 Infusionsoft Innovator Of The Year, Top Company Culture – Entrepreneur Magazine In 2015, And Infusionsoft Elite Business Of The Year Finalist In 2015, And Many More Accomplishments, I Decided To Step Out And Retire. I Took The Advice Of Jim Collins And The Infusionsoft Leadership And Began Handing Off Leadership Responsibilities, Eventually Leading To My Retirement From The Agency In Early 2014. Then In June Of 2016 I Sold Out The Remaining Shares To My Long Time Partners To Pursue My Passion Of Mentoring Small Businesses. Leading, Guiding, Mentoring And Encouraging Other Entrepreneurs Down A Slightly Easier Road Than I Had, Is My True Mission!

I Successfully Start And Sold A Multi-Million Dollar Company, But At What Cost? Through The Stress Of Starting And Running This Agency, I Suffered A Massive Heart Attack At The Age Of 43. Not Cool — And Preventable! Since Exiting In 2016, I Have Focused All Of My Energy On Creating And Implementing Guaranteed Ways To Make Starting, Scaling, Running And Potentially Selling A Successful Agency Easier And Dramatically Faster … OH, And More Enjoyable… While Still Being Very Profitable.

By Combining Timeless Old School Philosophies With Automation And The Cloud, My Team And I Have Created The Perfect Combination That Allowed Me To Work Smarter By Actually Working Less – Giving Me The Time To Take Care Of Myself And My Family – Therefore, Allowing Me The Quality Of Life I And Every Entrepreneur Needs And Deserves! I Truly Believe It Takes A Village To Have True Quality Of Life While Building A Successful Agency/Businesses. It Takes The Right Team And With My Tools And Resources You Can Build That Team Without Losing Your Marriage And Almost Your Life (As I Learned The Hard Way).


The Biggest change in marketing that I see coming in the next 5 years is?

There is a digital gold rush is on the horizon and agencies need to prepare now so they can position their agencies for maximum growth potential.


What percent of your advertising service offerings does media buying make up?

0%


What makes your company unique?

My past experience gives me a unique perspective on how to scale, grow and possibly sale your marketing agency.

Our real world courses, programs, tools, tactics and support groups are built with the aspiring agency owner in mind.

Our programs shave years off of their agency success journey


Tell us about a recent success story:

Brennen went from 180k to almost 800k in 18 months! Life changing transformation!


What is one tip you would provide someone asking for your marketing advice?

Pick a specific direction for your agency and productize ASAP. The future of our industry is in productization and the sooner you can adopt a productization pricing model for your niched out agency, the sooner you will break through the 7/8 figure mark.


What is Your Marketing Agency Coach?

We have an entire agency success journey that we have mapped out for different agencies at different growth phases whether it be the freelancer just kind of getting started, successful freelance, small agency all the way up to the 10 million dollar small to medium agency. We have built out our product line, our tools and our service offerings to satisfy all agencies or freelancers as they achieve their version of the entrepreneurial dream.

Tell us about your book Agency Success Roadmap.

My book is intended to be a very simple out of the gate guide for anyone wanting to start and scale an agency. It is a very simple roadmap. You get started with your niche, your products, prospect engagement, and it walks you through the 12 different systems and steps you will need to be successful. I wrote it with the intent to not be super dominant and super overwhelming, easy as one two three kind of steps to get you going. It has it’s been unbelievably well received.

When someone is looking to engage or hire a marketing coach what are some of the things that they should know when looking for someone to help their business?

At the top of the list is to make sure that they have done what you want to achieve. Do your homework and make sure you see a proven success record over time that has done what you want to do. Then look into their personality. I have a very aggressive personality, I don’t like losing. I don’t like it at all. However some people don’t want to be as aggressive. Find someone that’s that’s that’s a little more conducive to your personality type, that actually has a lot a lot to do with it. Number three, I would put up there right at the top of the list, tools and accountabilities.


BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

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