Marketing at ICWUSA
Website Address: www.icwusa.com
What services does your company provide?
I personally work as a full-time marketing expert for a company called ICWUSA, which sells computer mounting solutions. But I also have a second job, which is for a marketing company that provides all marketing services to local customers.
Who in the industry inspires you and why?
My parents. They were always hardworking and never gave up!
What makes your company unique?
The direct approach and contact with people. Also, the option to have a full marketing package including videos, graphics, etc.
How do you define success?
Being able to provide for your family while doing something you actually enjoy.
What are your favorite marketing software that you use and why?
Buffer – easy, fast and effective
Adwords – running campaigns
FB Creator Studio – scheduling posts
Tailwind – great to gain followers on Pinterest and build a core network
Finish the sentence – When it comes to marketing in 5 years…
Things will have changed again, and people will use more virtual reality and new technologies to experience new products.
Why is it important for companies to take the time to create an effective growth strategy?
A lot of companies think, “OK, we’re going to build up a marketing strategy, and we’re going to have a lot of followers and new customers and leads overnight.” It’s just not happening like that. You have to have a branding strategy. You have to build up a story and then you want to educate your customers or potential leads or clients what your company does differently when compared to other ones. To be successful in that, it takes time.
What are the differences or even the similarities between the European and the American marketing model?
I think the European marketing model and the American one are very identical. There’s not a huge difference, but what I can definitely tell in Europe is, especially what I know in Germany, companies don’t go straight in and say, “Hey we’re doing better than our competitors because of this and that.” In Europe, companies talk more about their own strengths and their own benefits instead of putting down one of their main competitors. Here, sometimes you can see commercials and advertising for companies that say, “Our product is better than our main competitors” and then mention the names and then they see the benefits of their own product. You would not really see that in Europe. It’s a little bit more focused on their own strengths instead of putting your competitors down and putting yourself up.
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