Andrew Kougl
Media Director at 62ABOVE
Website Address: https://62above.com/
What services does your company provide?
Creative, Media Buying and Planning, Social Media, Public Relations, Marketing Strategy, Video, Photography, Search Engine Marketing / Pay Per Click
About 62ABOVE:
62ABOVE is an integrated marketing agency in San Diego specializing in Branding and Creative Strategy to discover unique points of differentiation that allow our clients to exceed expectations in a crowded marketplace.
How do you define success?
Success is defined by our client’s success. Hitting metrics is only part of the process. Listening to and providing nimble strategic solutions to our client’s business, as a whole, is where success truly lies.
What percent of your advertising service offerings does media buying make up?
25%
What makes your company unique?
Our wholistic approach which is precipitated on the project being influenced by each department in turn so that we are all adding to and creating something that represents everyone’s capabilities and best ideas.
Who in the industry inspires you and why?
I believe anyone can provide inspiration; clients, coworkers, and even vendors can spark a new idea or approach an old problem in a new way and great ideas can come from anywhere.
What is a tip for success that you would provide someone in your same industry?
Be the devil’s advocate. Often times group-think and a similar “tried and true” approach can overtake creative thinking and new ideas. Be the contrarian and ask difficult questions to expand the thinking of you and your team to prepare yourself for multiple points of view which may come in to play when needing to defend an idea or approach in your thinking.