“Marketing for Your Future” with Channing Muller from DCM Communications

Channing Muller
Principal at DCM Communications
Website Address: www.dcmcommunications.com

What services does your company provide?

Creative, Media Buying and Planning, Social Media, SEO, Public Relations, Marketing Strategy, Search Engine Marketing / Pay Per Click, Other

About DCM Communications:

DCM Communications is a marketing consulting agency helping event professional and small business owners refine and amplify their brand through 1-1 and group coaching strategies, customized marketing programs, and public relations efforts.

How do you define success?

Simple: whatever makes each person feel like they are killing it in life & business. For some that is 7-figure revenue annually, others it’s only 20 hours/week allowing time for their family and volunteering. I think the key is for each person to outline what that means to them and then turn off the background noise from others telling you what it SHOULD mean. In the end, we each have to live our own lives and so we need to be the one who’s happy with our version of “success.”

What percent of your advertising service offerings does media buying make up?


What makes your company unique?

We are here to both teach AND execute. Unlike other agencies that tend to use fancy marketing or PR buzzwords to showcase their knowledge, I want to teach you what those words ACTUALLY mean so you can make more informed decisions for your business. Yes, there is a certain amount of skill and a ton of research & experience that goes into what my team and I do everyday. However, we are not curing cancer or saving babies. This CAN be taught and I want business owners to feel empowered and educated when they walk away from a consulting sessions, workshop or project we’ve done together.

DCM clients come back time and time again not because they feel beholden to us in order to accomplish their marketing goals or update their website, but because they CHOOSE to work with us as they know I am constantly researching and finding new ways to help them and stay on top of changes in the market.

Who in the industry inspires you and why?

I just finished reading “Building A StoryBrand” by Donald Miller and am currently obsessed with everything in it. He’s helping brands to shift the conversation from “what I can do for you” to “what makes you awesome for finding me” and I love that. We all want to be the hero in our own story and as marketers we need to make the customer/client the hero. It’s not about us showing off how great we are so much as writing a story that shows how awesome the prospect is for finding us to solve their problem.

What is a tip for success that you would provide someone in your same industry?

Same tip I actually give every one of my clients: know what you know AND what you don’t know. There is ZERO shame in not having all the answers, but there are huge business implications for not being able to deliver. And above all, please fro all that is holy avoid using buzzwords to sound fancy without explaining what they mean. Confusing clients only leads to more issues for all of us: like the sheer lack of understanding on what truly factors into an SEO strategy.

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