“Marketing for Your Future” with David Moss from Evergreen Podcasts

David Moss
Chief Creative Officer & CMO at Evergreen Podcasts
Website Address: evergreenpodcasts.com


What services does your company provide?

Creative, Marketing Strategy, Other

About Evergreen Podcasts:

Evergreen Podcasts is one of the fastest growing podcast publishers in its class. Our network is committed to delivering entertaining and inspiring content to people wherever they are. We work with top brands and thought leaders to tell inspiring stories through branded content, original shows, and partner podcasts. From entrepreneurs and musicians, to philosophers and artists, we are in the business of uniting audiences with authentic storytelling that lives up to our name. Evergreen is powered by a diverse team of knowledgeable executives, experienced hosts, and talented creative professionals – passionately focused on publishing best-in-class Podcasts for Life™.


How do you define success?

“To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate the beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch Or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded!” – Ralph Waldo Emerson


What percent of your advertising service offerings does media buying make up?

25%


What makes your company unique?

We are a startup that was founded by a family office with a rich history in media, as founding minds behind Cablevision and Fox Sportstime, Ohio. We offer a broad array of content creation, strategy, distribution, sales, and marketing services across our catalog of original, branded, and partner podcasts, with over 1m downloads in our first year as a channel, on path for 6 million downloads in 2020.


Who in the industry inspires you and why?

Inspired by Gimlet, Wondery, and NPR. Also, inspired by the hundreds of thousands of independent creators making amazing audio, video, and original content.


What is a tip for success that you would provide someone in your same industry?

Don’t forget how important it is to look for underserved categories, also, to reach out to other creators, networks, and hosts to cross-promote, guest host, and have an open mind and heart about growing together in and industry that’s still maturing. This is no place for agency-like misplaced competitiveness. Error on the side of uber-collaborative.

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