Each week on “Marketing for Your Future,” our hosts talk to experts in the marketing industry. Today, Joe Stelma sat down with Doug Pittman from BoardActive Software.
BoardActive is the new standard in location-based mobile marketing. Engage and retain mobile app users at every point of the customer lifecycle with push notifications, in-app messages, and geofenced retargeting. Use that first-party data to construct future campaigns and understand your customer based upon up-to-date data.
Company: BoardActive Software
Website Address: www.BoardActive.com
Interviewee: Doug Pittman
What is BoardActive?.
BoardActive is the new standard in location-based marketing. I started the company back in 2000 after seeing an amazing billboard ad. There was no way for me to interact with it. BoardActive brings it back to the consumer. What we’re doing now is we’re able to tie that consumer to that their brand through our software platform.
What advice would you give to someone starting out in advertising?
Research is important. Technology is important. You have got to stay up on top of that technology. You’ve really really got to know the industry. My advice would be to make sure you have all of your connections and ducks in a row.