“Marketing for Your Future” with Heather Murata from The Wellness Connection

Heather Murata
Owner/Copywriter at The Wellness Connection Copywriting
Website Address: https://thewellnessconnectioncopywriting.com


What services does your company provide?

Creative, Social Media, SEO, Other

About The Wellness Connection Copywriting:

Provide clear, creative, compelling marketing copy, and SEO-optimized web content. I break down complex topics into easy-to-understand content.


How do you define success?

When I know that I’ve given it all I’ve got; no holds barred. And I feel like I’m on top of the world, that is success. I have an internal locus of control. I believe that my life is what I make of it. I’m not saying that external reinforcement isn’t appreciated. I love a good pat on the back. And, sure, outside forces can also make some negative dents. But in the end, I’m the one making my choices. If I’m making the kinds of decisions that improve my existence — improve the world, I’m succeeding.


What makes your company unique?

I have many interests and passions. When I decided to focus on a niche market, I combined many passions that enjoyed a synergistic relationship rather than choosing only one. That synergistic relationship is The Wellness Connection. It doesn’t focus solely on human health. It also focuses on the health of our planet—environmental health. You really can’t have one without the other. My tag line, Mind+Body+Spirit+Planet, is a lifestyle choice. It’s not just some catchy slogan. I believe it takes healthy humans to ensure a healthy planet, but it also takes a healthy planet to ensure healthy humans. Healthy People = Healthy Planet ~ Healthy Planet = Healthy People.


Who in the industry inspires you and why?

I’ve been studying with American Writers and Artists Institute (AWAI) for some time now. Every copywriting course I’ve taken through this organization has inspired me. If I had to choose one person who inspires me, I’d pick a conversational copywriter, digital marketer, Nick Usborne, at nickusborne.com. He’s a down-to-earth marketer who exudes trustworthiness, and he’s not stingy with his knowledge. He takes the time to educate others, whether in a course he’s teaching or on his website.


What is a tip for success that you would provide someone in your industry?

Know your audience. Pick one person from that audience and write to that person as if you were talking over coffee.


What is the biggest change that you see coming with COVID-19 and the way people market their companies?

A lot of people need to start focusing more online. Obviously, it’s a more virtual reality now. They can’t see their customers face to face the way that they’re used to. Not only that, but they also need to really start focusing on how their website is presenting their business. This is a really great time to just focus inward a little bit and make sure that your web site is putting your best face out there so that people understand what you’re all about and you can get their needs met.


 

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