Each week on “Marketing for Your Future,” our hosts talk to experts in the marketing industry. Today, Joe Stelma sat down with Jennifer Moore from Silvercrest Advertising, a technology company dedicated to delivering sophisticated marketing and media solutions.
Silvercrest was founded in 2011 by William Rodriguez and Ryan Gesler who realized a growing need for franchisees to access marketing and media efficiently, teaming up to create Silvercrest, an agency dedicated to delivering brand solutions for franchise and multi-unit organizations with the combination of proprietary technology, customer data, marketing needs, and media buying, harnessed in one sophisticated yet simple platform: LMap.
Company: Silvercrest Advertising
Website Address: silvercrest.agency
Interviewee: Jennifer Moore
What is Silvercrest?
We are a technology company that delivers sophisticated marketing and media solutions for brands. Technology is the underpinning of everything that we are able to execute and deploy using programmatic solutions and artificial intelligence.
What advice would you give someone starting in the industry?
Find ways to embrace technology and don’t be afraid of it. I think that is something I’ve learned over the years along with how hard work and being smart doesn’t just extend to your own capabilities, but also how you can leverage technology to accelerate your own learning.