“Marketing for Your Future” with Jim Tobin from Ignite Social Media

Jim Tobin
CEO at Ignite Social Media
Website Address: www.ignitesocialmedia.com


What services does your company provide?

Other

About Ignite Social Media:

The original social media agency, Ignite Social Media was founded in 2007 and has provided social media marketing services to many of the world’s best known brands.


How do you define success?

Two of our 6 core values are #respect and #clientsuccess. If we have a good relationship and we drive real business results for our clients, the rest takes care of itself.


What percent of your advertising service offerings does media buying make up?

0%


What makes your company unique?

Our area of specialization. As social has matured over the last 13 years, it’s also gotten more and more difficult to do it really, really well. Since we actually implement everything from strategy, community management, content development, media buying, analytics and influencer marketing, we have real expertise.


Who in the industry inspires you and why?

At the risk of sounding trite, it’s my team. I’ve been doing this for 13 years and I’ve never met a social media expert. But if you could snap my team together like a giant Transformer, we certainly would be. Their depth of knowledge in their areas of expertise is always impressive.


What is a tip for success that you would provide someone in your same industry?

Don’t create a company centered around the next big “buzz” for your clients. It’s unsustainable and ultimately provides little to no measurable long term value. Focus instead on solving real business challenges.

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