Owner and new business expert at The Sutter Company
Website Address: www.thesuttercompany.com
What services does your company provide?
About The Sutter Company:
The Sutter Company offers new business coaching and consulting to owners of small agencies.
How do you define success?
When my clients can take control over their new business destiny.
What percent of your advertising service offerings does media buying make up?
What makes your company unique?
I is my focus on the owner or CEO because in these kinds of agencies, these leaders are almost always the agency’s most valuable business development resource. Because of this, my clients get solutions that work best for their culture and talents, and that lead to long-term revenue generation.
Who in the industry inspires you and why?
Bob Greenber, Chairman of R/GA and my former boss. He’s a master at building an agency brand.
Scott Galloway, professor of marketing at the New York University Stern School of Business, entrepreneur and branding expert. He has some of the best insights into the state of business and branding, which he delivers with humor and vulnerability.
Cindy Gallop, advertising consultant, former chair Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn companies, because she’s making the business better for women.
What is a tip for success that you would provide someone in your same industry?
The success of your agency depends on your ability to bring in the right new business. Every agency leader knows that and yet fear gets in the way — fear of rejection; fear of investing in the wrong strategy; fear of failing at something that doesn’t always come easily and naturally. There is more than one way to be an accomplished new business practitioner. The trick is identifying your strengths and building a strategy around them.