Justin Lane
CEO at Adalane Media Group
Website Address: https://adalane.com
What services does your company provide?
Media Buying and Planning, Marketing Strategy, Search Engine Marketing / Pay Per Click
About Adalane Media Group:
Adalane Media Group is a full-funnel ad agency providing omni-channel digital solutions for direct-to-consumer brands.
How do you define success?
Achieving or exceeding target KPI’s.
What percent of your advertising service offerings does media buying make up?
25%
What makes your company unique?
We are very data driven and technology focused. We have the adept ability to leverage technology and data while still retaining the human element.
Who in the industry inspires you and why?
Mark Read (CEO at WPP). He is very level headed, understands people, he’s big on tonality and how to communicate with his audience.
What is a tip for success that you would provide someone in your same industry?
Do what you say you’re going to do sooner than when you say you’re going to do it.