“Marketing for Your Future” with Kt McBratney from OwnTrail

Kt McBratney
Co-founder and Chief Brand officer at OwnTrail
Website Address: owntrail.com


What services does your company provide?

Other

About OwnTrail:

OwnTrail is a self-guided mentorship platform where women share the trail they’ve blazed through life — both personal and professional — as a series of interconnected milestones, and explore the trails of other women to find inspiration, insight and solidarity.


How do you define success?

Putting more good into the world that was there before, which translates to the business world as incremental, sustainable growth.


What percent of your advertising service offerings does media buying make up?

0%


What makes your company unique?

We’re reimagining the mentorship paradigm entirely! Starting with using micro acts of mentorship and a content-based (not profile-based) network, OwnTrail is powered by community and driven by data. We’re working toward our visions of a neural network of women’s life paths, combining the potential of data science with the irreplaceable human touch.


Who in the industry inspires you and why?

Cindy Gallop. She’s not afraid to speak up around the good and the bad of the industry.


What is a tip for success that you would provide someone in your same industry?

Treat your customers like humans first.

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