“Marketing for Your Future” with Lee Goff from Lee Goff, Inc – Your Marketing Agency Coach

Lee Goff
CEO/Founder at Lee Goff, Inc – Your Marketing Agency Coach
Website Address: https://www.marketingagencycoach.com


What services does your company provide?

Other

About Lee Goff, Inc – Your Marketing Agency Coach:

Who Is Lee Goff?

I Am An Entrepreneur Who Grew Up In The Deep South, Raised In Pascagoula, Mississippi By People Who Taught Me To Work Hard And Do What Is Right. I Started My First Agency, GETUWired, In 2003 In My Upstairs Bedroom With Absolutely Nothing. After Growing GETUWired Into A Multi-Million Dollar Agency, Winning 2012 Technology Partner Of The Year, 2013 Infusionsoft Innovator Of The Year, Top Company Culture – Entrepreneur Magazine In 2015, And Infusionsoft Elite Business Of The Year Finalist In 2015, And Many More Accomplishments, I Decided To Step Out And Retire. I Took The Advice Of Jim Collins And The Infusionsoft Leadership And Began Handing Off Leadership Responsibilities, Eventually Leading To My Retirement From The Agency In Early 2014. Then In June Of 2016 I Sold Out The Remaining Shares To My Long Time Partners To Pursue My Passion Of Mentoring Small Businesses. Leading, Guiding, Mentoring And Encouraging Other Entrepreneurs Down A Slightly Easier Road Than I Had, Is My True Mission!

I Successfully Start And Sold A Multi-Million Dollar Company, But At What Cost? Through The Stress Of Starting And Running This Agency, I Suffered A Massive Heart Attack At The Age Of 43. Not Cool — And Preventable! Since Exiting In 2016, I Have Focused All Of My Energy On Creating And Implementing Guaranteed Ways To Make Starting, Scaling, Running And Potentially Selling A Successful Agency Easier And Dramatically Faster … OH, And More Enjoyable… While Still Being Very Profitable.

By Combining Timeless Old School Philosophies With Automation And The Cloud, My Team And I Have Created The Perfect Combination That Allowed Me To Work Smarter By Actually Working Less – Giving Me The Time To Take Care Of Myself And My Family – Therefore, Allowing Me The Quality Of Life I And Every Entrepreneur Needs And Deserves! I Truly Believe It Takes A Village To Have True Quality Of Life While Building A Successful Agency/Businesses. It Takes The Right Team And With My Tools And Resources You Can Build That Team Without Losing Your Marriage And Almost Your Life (As I Learned The Hard Way).


How do you define success?

When my students achieve their goals I achieve my goals.


What percent of your advertising service offerings does media buying make up?

0%


What makes your company unique?

My past experience gives me a unique perspective on how to scale, grow and possibly sale your marketing agency.

Our real world courses, programs, tools, tactics and support groups are built with the aspiring agency owner in mind.

Our programs shave years off of their agency success journey.


Who in the industry inspires you and why?

Clate Mask – strong steady leadership and I have known him for years. He and his C-level team mentored me and my leadership team at GetUWired.

Troy Dean – I like his approach to coaching wordpress consultants.


What is a tip for success that you would provide someone in your same industry?

Pick a specific direction for your agency and productize ASAP. The future of our industry is in productization and the sooner you can adopt a productization pricing model for your niched out agency, the sooner you will break through the 7/8 figure mark.


What is Your Marketing Agency Coach?

We have an entire agency success journey that we have mapped out for different agencies at different growth phases whether it be the freelancer just kind of getting started, successful freelance, small agency all the way up to the 10 million dollar small to medium agency. We have built out our product line, our tools and our service offerings to satisfy all agencies or freelancers as they achieve their version of the entrepreneurial dream.

Why would a freelancer hire you and what services do you provide them?

Well a lot of times you just need a quick sounding board. There are some really basic questions that you need to get in place. For example, content syndication process, your sale systems. and usually if you’re a freelancer, you’re going to get started with my book or maybe an individual course. It’s really all about kind of getting your “sea legs” or getting confidence in your business skills. We focus on helping you transition out of being the technician, which is pretty typical for a freelancer type role, and we evolve into a more leadership entrepreneur role.


BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

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